Mar 22, 2024

Release - Maxwell Announces The Serenade 2024 North American Tour





Tickets go on sale Friday, March 29 at 10:00 a.m.


TAMPA, FL – Today, three-time GRAMMY® Award-winning multi-platinum artist Maxwell announced The Serenade 2024 North American Tour. Maxwell will be joined by special guests, R&B powerhouse Jazmine Sullivan and rising singer-songwriter October London. Kicking off September 14 at Hard Rock Hollywood, the expansive 25+ date tour sees the soul singer returning to legendary arenas, including a stop at Tampa’s AMALIE Arena on Sunday, Sept. 15 at 7:00 p.m.

Tickets for The Serenade Tour will go on sale on Friday, March 29 at 10:00 a.m. local time via Exclusive meet & greet and VIP ticket packages are available for all tour dates. 

The Serenade Tour follows Maxwell’s remarkable recent years of touring, which saw him embark on the 2022 NIGHT Tour with Anthony Hamilton and Joe, a sold-out 25-date international arena run – included in Pollstar’s 2022 list of “Top 20 Global Concert Tours. Additionally, last year, the R&B legend performed sold-out symphony dates at San Francisco’s Davies Symphony Hall (accompanied by the San Francisco Symphony), Wynn’s Encore Theater in Las Vegas and Washington D.C.’s Kennedy Center (accompanied by the National Symphony Orchestra). The Kennedy Center dates were a return to the esteemed venue since Maxwell’s record-breaking 2019 symphony run. His prolific performances included a three-night engagement at Hollywood Bowl, which Billboard described as “rapturous” and a showcase of “Maxwell’s still-supple tenor and hypnotizing falsetto.”

In February, Maxwell took to the seas for the romantic, star-studded Urban Hang Suite Cruise. The four-night sold-out ocean cruise, which featured exclusive performances by Maxwell and special guests, treated guests to a romantic weekend aboard the Norwegian Pearl, stopping at Great Stirrup Cay and Nassau in the Bahamas. 

Maxwell’s return to the road, The Serenade Tour marks a reunion with Jazmine Sullivan, who joined him on his Maxwell 08 Tour. 



Maxwell has artfully managed to transfix music lovers for more than two decades, releasing five studio albums, all in his own time and all duly anointed as classics. The soul singer redefined soul music in April of 1996 when he released his critically acclaimed debut on Columbia, 'Maxwell's Urban Hang Suite.' It earned Grammy nominations, double platinum status and RIAA gold for the single, "Ascension (Don't Ever Wonder).


"The platinum albums 'Embrya' (1998) and 'Now' (2001) followed. In 2009, Maxwell’s 'BLACKsummers'night' debuted at No. 1 on the Billboard 200, earning two Grammy awards, including Best R&B Album. With a total of 4 platinum album certifications from the RIAA, Maxwell’s latest album, ‘blackSUMMERS’night,’ earned him a third Grammy (Best R&B Song for “Lake By The Ocean”), an NAACP Image Award (Outstanding Male Artist) and a Soul Train Award (Best R&B/Soul Male Artist). Recent accolades for Maxwell include the “Legend” Award at the 2021 Soul Train Awards and a performance at the 2022 Billboard Music Awards, where he paid tribute to Michael Jackson with “The Lady in My Life”. His critically acclaimed ‘The Night Tour’ also made Pollstar’s 2022 list of “Top 20 Global Concert Tours,” determined by average box office gross and the average ticket price for shows worldwide.


“consistently excellent”

– Pitchfork


“superlative R&B master”



“Maxwell’s artistry is as an emotional integrationist”

New Yorker 


“Maxwell has spent two decades faithfully crafting his own unique brand of R&B”



“In an era when R&B and soul are devalued… Maxwell has remained true to those sounds while pushing his music into new shapes and directions.”

Nelson George



Jazmine Sullivan released her debut album Fearless in 2008, a #1 album on Billboard’s Top R&B/Hip-Hop Albums chart that garnered seven Grammy Awards nominations including Best R&B Album and Best New Artist. From her first single “Need U Bad,” Sullivan demonstrated an innate ability to write songs that perfectly capture the stories of so many women, especially Black women. Sullivan possesses a lyrical vulnerability that makes you think she has been reading your journal.

 Following a string of nominations over the years for her albums Love Me Back (2010) and Reality Show (2012), in 2022 Sullivan took home her first Grammy Award for Best R&B Album for Heaux Tales - the critically lauded project that debuted at #1 on Billboard’s R&B Albums chart and allowed us to share in her journey to self-love. The project’s RIAA-certified Platinum single, “Pick Up Your Feelings,” also won a Grammy for Best R&B Song. That same year, Jazmine won three NAACP Image Awards:  Outstanding Female Artist, Outstanding Album (Heaux Tales) and Outstanding Soul/R&B Song (“Pick Up Your Feelings”), plus a BET Award for Best Female R&B Artist. In 2021, Sullivan collected a BET Award for Album of the Year, plus two Soul Train Music Awards for Best Album/Mixtape and Best R&B/Soul Female Artist. Heaux Tales landed at #1 on several best of the year lists, including NPR, Los Angeles Times, Entertainment Weekly, Pitchfork, Vulture; and within the top 10 on The New York Times (#4), FADER (#5), Complex (#5), Rolling Stone (#7), Billboard (#9), Time (#10) and more.

 After the year-long impact of Heaux Tales, Sullivan released Heaux Tales, Mo’ Tales: The Deluxe February 2022, which contained four new tracks and five new tales, including one from “Insecure” actress, writer, producer Issa Rae. The collective success of the projects awarded her a spot on the 2022 TIME100 list, the coveted annual list of the 100 most influential people in the world recognizing their impact, innovation and achievement.


October London, an American Singer-songwriter and Producer, recently completed his first US Tour, further solidifying his place as a rising star in the music industry. His captivating album "The Rebirth of Marvin” pays homage to the incomparable Marvin Gaye and the infectious single "Back to Your Place" rapidly ascended the R&B Radio Charts and dominated charts nationwide, including a remarkable double stint atop the iTunes R&B Soul Chart, Billboard #1 on the Adult R&B chart for several weeks and #1 at Urban R&B Radio. October London continues to blaze a trail in contemporary music, captivating audiences with his exceptional talent and boundless creativity. The year of 2023 wrapped up with a delightful Christmas album "The Greatest Gift" and the soul-stirring single "Eternity," featured in the acclaimed film "The Color Purple”. His remarkable journey has earned him nominations for prestigious awards such as the iHeart Radio and NAACP awards.

Since signing with the iconic Snoop Dogg in 2016, October London has collaborated with industry luminaries including Faith Evans, Chaka Khan, Da Baby and Atlanta producer Jazzy Pha. Born and raised in South Bend, Indiana, October London draws inspiration from an eclectic array of genres, infusing his music with elements of Soul, R&B, Pop, Reggaeton, Jazz, Latin, and Country.


Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. For additional information, visit





Nina Lee


TICKETS: Tickets for this event go on sale Friday, March 29 at 10:00 a.m. at Ticket prices are $46.75, $66.75, $96.75, $146.75 and $176.75. Prices are subject to change without notice. Prices do not include facility fee or service charges. Advanced parking passes are available at Visit or call 813.301.2500 for more information. 


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